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The OCHS Project

Partnered with Harvard Medical School Teaching Hospital and Beth Israel Deaconess Medical Center (BIDMC), Outer Cape Health Services (OCHS) is the only federally qualified and licensed community health center, in close proximity to residents of the outer cape, an area known for being geographically isolated.

 

The primary objective of the OCHS rebranding campaign, for thesis, was to connect, engage, and acquire new patients through building brand awareness within the target area, through multimedia design.

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